Ace Bed Releases Second TV CF of 'Good Sleep' Season 2 Featuring BLACKPINK's Jennie

Simultaneous Release of Two 'Ssako' and 'Ssaji Malgo' Series, Positive Daily Changes Brought by 'Good Sleep'

Ace Bed Jenny New Advertising Campaign Image. 'Stacking' Edition.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed has released the second story of the 'Good Sleep Campaign Season 2' featuring its model BLACKPINK's Jennie.

Ace Bed's 'Good Sleep Campaign' is a campaign that introduces the positive changes brought by good sleep through the expression 'Good Me,' and it has been ongoing for five years this year. This advertisement is the second story of the Good Sleep Campaign Season 2 with Jennie, maintaining two series formats: 'Stack' and 'Don't Stack.' Both series convey the message that a lively and comfortable daily life is ultimately completed by good sleep through various sides of Jennie.

In the 'Stack' episode, Jennie shows happy moments in daily life, such as looking out the window and taking pictures in the car on the way to a trip, stretching or playing the piano with her dog at home in comfortable clothes. The message is that the good feelings experienced in daily life, such as memories, vitality, and emotions, could be accumulated inside thanks to the good sleep accumulated every day.

The 'Don't Stack' episode focuses on things that should not be accumulated in daily life, such as curiosity, stress, and boredom. It depicts good versions of oneself discovered when not stacking curiosity, stress, and boredom, such as being surprised opening a gift box, enjoying knocking down dominoes in a room, and spending joyful time in the garden with Jennie's real pet dog Kai, thereby emphasizing the value of good sleep.

Ace Bed Jenny New Advertising Campaign Image. "Don't Stack" Edition.
[Photo by Ace Bed]

Both the 'Stack' and 'Don't Stack' episodes show everyday life and end with the line "You have to start by stacking good sleep," featuring Jennie lying comfortably on the bed. Ace Bed conveys the value of sound sleep through the campaign message that a lively and comfortable day can be completed only with good sleep and that one can discover a better self thanks to good sleep.

An Ace Bed official said, "The highlight of this advertisement is the appearance of Jennie's pet dog Kai," adding, "We believe that Jennie's natural appearance and atmosphere in her daily life with Kai well express the value of good sleep that Ace Bed wants to convey, and viewers will be able to feel Jennie's charm that harmonizes well with Ace Bed, just like last year’s advertisement."

Meanwhile, the first advertisement video of the Good Sleep Campaign Season 2 released last year surpassed 18 million cumulative views on YouTube, based on the message that resonates with consumers and featuring Jennie, a model who is a wannabe for the MZ generation.

This content was produced with the assistance of AI translation services.