Saenghwal Maekju "Ultra-Fresh Limited Beer 'Noier' Sells Out Early"

[Asia Economy Reporter Moon Hyewon] Saenghwal Maekju announced on the 14th that its newly launched ultra-fresh limited beer recorded an early sell-out.

Saenghwal Maekju has been conducting an ultra-fresh limited beer project, delivering freshly brewed craft beer directly from the brewery to stores at the beginning of each month to sell it at its freshest. According to Saenghwal Maekju, it takes one day from production to store sale, allowing customers to enjoy craft beer as fresh as if drinking it at the brewery.

The hazy pale ale "Noir" has a high content of wheat and oats, providing a smooth texture and good drinkability in the mouth. It is blended with Citra, Sabro, and Simcoe Cryo hops, allowing consumers to enjoy the refreshing aroma from various hops.

Entering its third round, the "Ultra-Fresh Limited Beer Project" sold out all stock within just three days during the second round. Responding to consumer requests, Saenghwal Maekju increased the quantity and expanded the sales stores for this third round.

The project takes place at major Saenghwal Maekju stores at the beginning of each month.

This content was produced with the assistance of AI translation services.