Diageo Launches Whiskey Gift Sets for Lunar New Year Celebration

[Asia Economy Reporter Lim Hye-sun] Diageo Korea announced on the 13th that it has released various premium whiskey gift sets including Johnnie Walker, Windsor, Singleton, Lagavulin, and Copper Dog for the Lunar New Year holiday.

Diageo recently launched a wide range of gift sets with various products and configurations, from blended whiskey to single malt whiskey and low-alcohol lineups, reflecting the diverse demands of domestic consumers purchasing whiskey.

First, limited edition products of Johnnie Walker Blue are introduced. The ‘Johnnie Walker Blue Ghost and Rare Pittyvaich’ product is a special edition that blends rare whiskey distillates produced from a total of eight distilleries, including three so-called ‘ghost distilleries’ that are no longer in operation, such as the Pittyvaich distillery which closed in 1993, with high completeness.

The ‘Johnnie Walker Blue Tiger Edition’ is a limited edition product released to commemorate the Year of the Tiger in 2022, featuring colorful paintings of landscape and winged tigers on the bottle and box to convey meaning.

Gift sets for younger consumers are also prepared. The Johnnie Walker Red and Black packages come with highball glasses. With just simple ingredients, you can easily make ‘Johnnie Ginger Highball’ or ‘Johnnie Lemon Highball’.

The premium low-alcohol drink ‘W by Windsor’ also offers gift sets. W by Windsor features a more stylish package reflecting consumer needs who pursue their own tastes and lifestyles.

Single malt whiskey gift sets were also introduced. The ‘Singleton Dufftown 12 Years’ born in the highly reputable Scottish single malt production area is offered at a reasonable price. Singleton is a single malt Scotch whiskey that suits Korean tastes well with its high-quality balance and smoothness.

Diageo Korea’s Lunar New Year gift set prices range from 20,000 KRW to 310,000 KRW.

This content was produced with the assistance of AI translation services.