Coway Supports Underprivileged Children with Gmarket and Auction
Donation Campaign to Support Vulnerable Children for the New School Semester
[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun and Seo Jang-won) announced on the 13th that it will conduct a donation campaign to support the new school semester for children from vulnerable groups in collaboration with the open markets Gmarket and Auction.
This campaign was planned by Coway, Gmarket-Auction, and the Green Umbrella Children’s Foundation to promote a culture of good consumption. It was prepared to practice sharing by linking related consumption to donations, inspired by the active rental purchases through the open market.
In this donation campaign, Coway will donate 30,000 KRW per case when Coway products are rented through Gmarket-Auction. The donation amount will be used to support the new semester for children from vulnerable groups through the Green Umbrella Children’s Foundation.
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The donation accumulation applies to all Coway products including water purifiers, air purifiers, bidets, and mattresses, and will continue until the 31st. Along with the donation accumulation, rental customers will receive Smile Cash worth 30,000 KRW usable on Gmarket-Auction. Gifts supported by the Green Umbrella Children’s Foundation will also be provided. A Coway official stated, "We plan to further strengthen activities to fulfill corporate social responsibility and realize shared value in the future."
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