11st, Lunar New Year Gift Event... "A Collection of Unique Gifts"

11st will hold a special event for its gift service called "Exciting Lunar New Year Gifts" until the 31st.

[Asia Economy Reporter Lim Chun-han] 11st announced that it will hold a special event called ‘Exciting Lunar New Year Gifts,’ a gift-giving service exclusive promotion, until the 31st in celebration of the Lunar New Year.

In this event, more than 70 unique Lunar New Year gifts such as premium desserts, fresh foods, traditional liquors, and handmade items will be gathered and showcased. Differentiated from the existing Lunar New Year gift sets, the lineup includes premium products carefully selected by 11st’s merchandise planners (MDs) who have newly discovered or recently onboarded sellers.

Until the 31st, a 10% discount coupon exclusive to the gift-giving service will be issued, and OK Cashback points can be earned up to 1,200 points. Currently, 11st is recommending over 1,800 carefully selected products by theme, such as gifts for elders and gifts for nephews and nieces, through the Lunar New Year gift corner in the mobile gift-giving tab. On the 25th at 11 a.m., a Lunar New Year gift-giving broadcast introducing premium desserts will be held through ‘Live11,’ 11st’s live broadcast corner.

According to 11st, the transaction amount of the gift-giving service from January 1 to 11 this month increased by about 50% compared to the Lunar New Year preparation period last year.

An 11st official said, “The gift-giving service has established itself as a representative service leading non-face-to-face consumption,” and added, “This year, with the expansion of sellers featuring new characteristics based on like-commerce, we plan to offer products that consider consumers’ segmented tastes.”

This content was produced with the assistance of AI translation services.