CJ OnStyle, Lunar New Year Sale of 'Korea Food Masters Premium Delicacies'

CJ OnStyle, 'Delicious Home (Matitneunga)'.

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 13th that it will focus on operating the MASTER Hall, which introduces food master artisans' products, at the premium food hall "Matitneunga(家)" ahead of the Lunar New Year.

The MASTER Hall mainly introduces traditional foods certified by the government or foods made by nationally recognized food masters. Customers can purchase food master products with popular recognition and reputation, such as traditional soy sauce artisan Gi Sundo, plum artisan Hong Ssangri, and acorn jelly artisan Kim Younggeun.

Master Kang Sunok (Traditional Food Master No. 64), who is dedicated to popularizing and globalizing Sunchang traditional soy sauce, makes "Kang Sunok Master Traditional Soy Sauce" using 100% domestic ingredients and Onggi earthenware jars. She sells pickled vegetables such as chwinamul (Aster scaber), plums, oriental melons, and dried yellow corvina jerky, as well as glutinous rice red pepper paste, cheonggukjang (fermented soybean paste), and Joseon soy sauce.

The Cheongmaesilwon of Hong Ssangri (Traditional Food Master No. 14), a nationally designated plum master, is also showcased. The master selects plums grown in Gwangyang, Jeollanam-do, blends them with oligosaccharide syrup in appropriate proportions, and ferments and matures the mixture in traditional earthenware jars over 50 years old. It offers the unique fresh taste and aroma of green plums.

Additionally, traditional soy sauce and sikhye (sweet rice drink) by master Gi Sundo (Traditional Food Master No. 35), who represents a 360-year-old family tradition, jocheong (grain syrup) by master Kang Bongseok (Traditional Food Master No. 32), and acorn jelly made from 100% domestic acorn powder by master Kim Younggeun (Traditional Food Master No. 63), known for its rich taste and aroma, are also available.

Meanwhile, the Korea Food Master system operated by the Ministry of Agriculture, Food and Rural Affairs is a program that discovers artisans with excellent skills in food manufacturing, processing, and cooking. Since its introduction in 1994, 80 masters are currently active in the traditional food field.

This content was produced with the assistance of AI translation services.