Tous Les Jours Launches 4 New Products Targeting the 'Halmaennial' Trend

[Asia Economy Reporter Moon Hyewon] Tous Les Jours announced on the 13th that it has launched four new products targeting the ‘halmaeipmat’ (grandmother’s taste).

The new products use ingredients that stimulate a savory taste such as black sesame, kongtteok (bean rice cake), and shredded potato, while reflecting recent trends in texture and ingredient combinations with fully filled cream and shredded potato toppings.

The ‘Savory Black Sesame Cream Bread’ is a soft-textured bread with a subtle black sesame flavor. It is filled with smooth black sesame cream and tastes even better when enjoyed cold. The ‘Condensed Milk Kongtteok Bread’ contains chewy condensed milk red bean rice cake whole inside soft bread dotted with sweet bean paste. The ‘Frying Sausage Potato’ is a product where salty sausage is placed whole inside bread topped with crispy shredded potato, offering a sweet and salty appeal. The ‘Frying Potato Cheese Ball’ is a donut coated with shredded potato that is crispy on the outside and chewy inside, filled with potato cream cheese for added heartiness.

A CJ Foodville official said, “The enthusiasm for halmaeipmat products, which evoke fresh curiosity among the younger generation and nostalgia among the older generation, remains strong,” adding, “We will continue to strive to introduce various products that meet diverse trends and customer needs in the new year.”

This content was produced with the assistance of AI translation services.