KCC Specifies Penalty Criteria for Violations of Broadcast Advertising and Sponsorship Notices

Concerns Over Double Counting Resolved... Additional Consideration Reasons Added

[Asia Economy Reporter Cha Min-young] The Korea Communications Commission held its 2nd committee meeting and announced on the 12th that it resolved one agenda item, including the amendment of the "Guidelines for Imposing Fines Related to Broadcast Advertising and Sponsorship Notices."

The agenda item approved this time involves revising the "Guidelines for Imposing Fines Related to Broadcast Advertising and Sponsorship Notices" to address unreasonable or unclear standards, such as adjusting the criteria for increasing or reducing fines based on prior violations of broadcast advertising and sponsorship notice format regulations.

The revision aims to eliminate concerns about double penalties for repeated violations and to refine the criteria for reducing fines based on violation history. Since the criteria for increasing or reducing fines according to the degree of violation were overly detailed, they will be simplified, and considerations such as economic benefits gained from the violation will be added to the reduction criteria. At the same time, when multiple violations of public order are committed, the imposition standards will be clearly revised so that fines are imposed based on the most severe amount among the adjusted amounts after applying increases or reductions. The same type of violation will also be reviewed.

The KCC also received a report on the partial amendment of broadcasting-related laws. The Broadcasting Policy Planning Division, responsible for this matter, plans to prepare an amendment to the enforcement decree that stipulates the timing and method of disclosure, following the amendment of broadcasting-related laws on October 19 last year, which requires the disclosure of details such as salaries and business promotion expenses of public broadcasting directors and executives.

This content was produced with the assistance of AI translation services.