VIPS Launches Steak Gift Sets for Seollal Holiday

[Asia Economy Reporter Moon Hyewon] CJ Foodville's Vips announced on the 11th that it will launch four types of premium steak gift sets composed of various cuts to celebrate the Year of the Tiger Lunar New Year and will conduct pre-orders.

Vips explained that reflecting the great response to the steak meat gift set introduced for the first time since the brand's launch last Chuseok, they have expanded the types of gift sets for this Lunar New Year.

The 'Vips Premier Hanwoo Steak Set,' introduced for the first time this year, uses the highest quality Hanwoo beef carefully selected in collaboration with 'Seolseong Ranch,' which has a 46-year tradition. It consists of sirloin and striploin cuts of grade 1 Hanwoo raised without antibiotics, naturally grazed, and fed with well-being feed, and also includes garnishes such as asparagus, shallots, and mini cabbage. To broaden packaging options for gifts, a sophisticated package with a premium bojagi (traditional Korean wrapping cloth) is included to add elegance.

The 'Vips Premier Tomahawk Set' is composed of various steak cuts including a tomahawk shaped like an axe that allows you to enjoy rib meat, flower sirloin, and shrimp meat all at once, as well as striploin, sirloin, fan meat, and chuck flap tail.

The 'Vips Premier Prime Rib Set' features prime ribs along with overwhelmingly large tomahawk and porterhouse steaks, characterized by generous portions and rich meat aroma.

The practical 'Vips Premier Steak Set' is composed of the three cuts most preferred by Vips customers: striploin, sirloin, and fan meat.

The Lunar New Year gift sets can be purchased at Vips stores and CJ Foodville's Naver Smart Store. Pre-order sales will be conducted until the 16th, and products will be shipped sequentially between the 19th and 25th. In-store pickup is available from the 20th. The Lunar New Year gift sets are sold at a 10% discount from the regular price. Pre-order customers can enjoy an additional 20% discount on top of the 10% discounted price, receiving up to a 28% discount from the regular price.

This content was produced with the assistance of AI translation services.