Noru Paint Collaborates on 'Naemamsok Everyone's Picture Book' Exhibition

Noru Paint collaborated on the Seoul Arts Center's 'Naemamsok Everyone's Picture Book' exhibition.
[Photo by Noru Paint]

[Asia Economy Reporter Kim Jong-hwa] Noroo Paint announced on the 11th that it is collaborating on the exhibition by sponsoring paint for the "Naemamsok Everyone's Picture Book" exhibition held at the Hangaram Art Museum in the Seoul Arts Center until March 27.

The Naemamsok Everyone's Picture Book exhibition transforms illustrations encountered in books into artworks, allowing visitors to see original paintings and unpublished cuts that were not visible in the picture books. It is an exhibition that offers not only visual enjoyment but also nurtures children's imagination and conveys meaningful and memorable messages about life to adults, making it enjoyable for children and adults, men and women, and people of all ages.

Noroo Paint applied paint in customized colors matching the four exhibition themes, designing each space to feel like a giant picture book. The exhibition walls were filled with a variety of vibrant colors, providing visitors with an experience as if embarking on an adventure inside a picture book. High brightness and saturation colors were used so that children would not feel bored and could enjoy the exhibition happily.

The Pantone paint used in this exhibition is characterized by its excellent color expression vividly realized with high-chroma Pantone colors. It is also a premium functional paint optimized for this exhibition, which attracts many children, as it has obtained both eco-friendly and antibacterial certifications, offering significant advantages for disinfection.

Han Kyung-won, director of Noroo Seoul Design Studio (NSDS), said, "Through various art collaborations, Noroo Paint's outstanding color expression has been showcased, receiving many love calls from the exhibition industry and various other sectors. As interest in self-interior design grows, consumer interest in Pantone paint with excellent color quality is also increasing."

This content was produced with the assistance of AI translation services.