Daesang Launches '2022 Seol Gift Set'... Minimizing Plastic Use

[Asia Economy Reporter Lim Hye-sun] Daesang announced on the 11th that it will launch the ‘2022 Seol Gift Sets’. Following last Chuseok, limited edition home-stay gift sets featuring a variety of convenient meal options will be offered for consumers who are expected to stay home rather than visit relatives.

The representative Seol gift sets include the ‘Cheongjeongwon Gift Set’, ‘Woori Farm Gift Set’, ‘Premium Oil Gift Set’, ‘Farm Premium Oil Gift Set’, ‘Traditional Seaweed Gift Set’, premium sauces gift set, and limited edition home-stay holiday sets.

The ‘Cheongjeongwon Gift Set’ is composed of popular Cheongjeongwon products such as canola oil, cooking oligosaccharide, traditional apple vinegar, sesame oil, sun-dried roasted salt, boneless tuna, braised pork, and marinated beef ribs. The ‘Woori Farm Handon Set’ is made with 100% domestically certified pork. The limited edition home-stay holiday set is composed of various ready-to-eat meals.

The personalized pantry set, which allows you to choose convenient meals according to your preference, is also back. The pantry set consists of a three-tier assembly pantry filled with 15 types of ready-to-eat meals including soups and stews, curry, black bean sauce, and meal replacement instant noodles such as Miwon Ramen.

In addition, Daesang has optimized the arrangement of gift set components to minimize plastic use and significantly reduced the thickness of plastic containers to participate in the ‘plastic-free’ movement. Also, the shopping bag fabric for some gift sets was changed from non-woven fabric to ‘sil paper’ made from paper and cotton thread, making it recyclable. Through this, based on the production volume of this year’s Seol gift sets, 33 tons of plastic were saved. The thickness of paper boxes was also reduced, cutting the total paper usage by 53 tons.

This content was produced with the assistance of AI translation services.