Lotte Home Shopping Expands Sales of Premium Living Products

Analysis of 'Choi Yura Show' Sales Last Year, Clear Preference for Luxury Living Brands Among 4050s
Introducing Premium Brands Meeting Emotional Value: WMF, Boyro, Epicurean, and More

WMF, 'Fusion Tech Mineral Pot'.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 11th that it will strengthen its premium strategy by expanding sales of overseas luxury living brands such as WMF and Epicurean through its flagship living program 'Choi Yura Show.'

According to Lotte Homeshopping's analysis of last year's 'Choi Yura Show' sales status, the polarization of consumption became more pronounced, and there was a high preference for high-priced overseas premium brands. Based on order amounts, the ranking of living products showed that the first place was taken by the 'Dyson Airwrap,' which achieved 18 billion KRW in sales, followed by 'Dyson Coral' (2nd), 'Villeroy & Boch Home Set' (3rd), 'Boiro Electric Blanket' (4th), and 'Fissler Frying Pan' (5th), all high-priced overseas brands that received good responses. Customers in their 40s and 50s accounted for more than 60%, indicating a high purchase proportion among economically capable middle-aged and older adults. Accordingly, Lotte Homeshopping plans to continuously introduce overseas luxury living brands centered on the 'Choi Yura Show,' which has secured high trust as a long-running program in the industry.

On the 13th at 9:40 PM, the German kitchenware brand 'WMF' will exclusively present the 'Fusiontec Mineral Pot.' It features a special material combining about 30 natural minerals, making it resistant to abrasion and highly heat-retentive. Customers who purchase during the broadcast will also receive a 'Rommelsbacher 2-Burner Induction.' On the 22nd at 8:40 AM, anticipating a cold wave continuing until early February, the German home appliance brand 'Boiro Electric Blanket' will also be sold. 'Boiro' sold over 50,000 sets and ranked first in order quantity among products sold on last year's 'Choi Yura Show.' On the 23rd at 10 AM, the American kitchenware brand 'Epicurean' will introduce the 'Natural Cutting Board Set.' This brand sold over 10,000 sets in a single broadcast last year and was completely sold out. The cutting board area has been increased by up to 15% compared to the previous model to enhance convenience.

Kang Jaejun, head of the Food and Living Division at Lotte Homeshopping, said, "This year as well, we plan to continuously meet customer demands by offering premium living brands with high preference and recognition at reasonable prices."

This content was produced with the assistance of AI translation services.