No Brand Burger Launches 'Triple Mac and Cheese' with Three Types of Cheese

[Asia Economy Reporter Seungjin Lee] Shinsegae Food's No Brand Burger announced on the 11th that it has launched the 'Triple Mac and Cheese.'

Shinsegae Food recently considered that with the resurgence of COVID-19, home drinkers enjoying beer, wine, whiskey, etc., tend to prefer Western-style side dishes such as burgers and pizza.

Accordingly, Shinsegae Food developed the 'Triple Mac and Cheese' burger, which captures the authentic American mac and cheese burger flavor using three types of cheese: cheddar, Swiss, and blue cheese, and introduced it as a new menu item at No Brand Burger.

No Brand Burger's 'Triple Mac and Cheese' features boiled macaroni mixed with cheddar cheese as 'mac and cheese,' layered with various cheeses like Swiss and blue cheese, offering a soft texture and rich cheese flavor. In particular, based on the authentic American mac and cheese burger recipe, it applies a combination of sauces that pair well with No Brand Burger's thick meat patty to enhance the umami taste.

A Shinsegae Food official said, "It is characterized by combining mac and cheese, which is often enjoyed as a snack or side dish, into a burger for a convenient and delicious experience," adding, "We plan to continue providing new tastes and experiences to consumers in line with rapidly changing trends."

Meanwhile, No Brand Burger, launched by Shinsegae Food in 2019 with a cost-effectiveness concept, surpassed 100 stores in just 1 year and 8 months, the shortest period in the hamburger franchise industry, and expanded to 170 stores last year. Shinsegae Food aims to open 250 No Brand Burger stores by the end of this year.

This content was produced with the assistance of AI translation services.