Orion Launches Online-Exclusive Limited Edition '2022 New Year Heung! Haja' Gift Set for Lunar New Year

[Asia Economy Reporter Seungjin Lee] Orion announced on the 11th that it has launched an online-exclusive limited edition gift set, ‘2022 New Year Heung! Haja’, in celebration of the upcoming Lunar New Year holiday.

The ‘2022 New Year Heung! Haja’ gift set includes eight items such as the representative snack released in the Year of the Tiger, ‘Choco Pie Jeong’, ‘Hotteok Pumeun Cham Bungeoppang’, and ‘Grape Almeongi’. To celebrate the Year of the Tiger, the packaging features a red lucky pouch designed with a tiger character and the character ‘情’ to enhance the festive atmosphere of Seol.

This gift set is limited to 3,000 boxes and can be purchased through online channels such as Coupang, Gmarket, and SSG.com. It can also be gifted to family and friends via KakaoTalk Gift. There is also a plan to hold an event called ‘Find the Golden Sticker’, where customers who find the randomly included golden sticker and post proof on Instagram can receive popular Orion snacks as prizes.

Meanwhile, Orion is offering various online-exclusive products. These include the ‘I Need Snacks 3 Types’ (Everyone’s Snack, I Need Chocolate, My Mouth is Bored) composed of popular Orion snacks, ‘Dundunhage Himnaeba’ containing bar products for easy energy recharge, ‘Dr. You Home Training Snack’ made up of Dr. You products, and the ‘Birthday Party Pack’ that allows you to enjoy a birthday party with one box of snacks.

An Orion official said, “We launched the Heung! Haja gift set so that people can deliver heartfelt gifts to their loved ones even during the COVID-19 situation,” adding, “We will continue to introduce various seasonal online-exclusive products suitable for the untact era this year as well.”

This content was produced with the assistance of AI translation services.