High-Protein, Low-Sodium, Eco-Friendly... Dongwon F&B Launches 200 Types of 'Dongwon Seol Gift Sets'

[Asia Economy Reporter Lim Hye-seon] Dongwon F&B announced on the 10th that it has launched over 200 varieties of diverse ‘Dongwon Seol Gift Sets’ to celebrate the Lunar New Year.

As consumer interest in health and immunity has recently increased significantly, Dongwon F&B is focusing on healthy gift sets, featuring premium canned ham ‘Richam’ gift sets without added salt and high-protein ‘Dongwon Tuna’ gift sets.

This Lunar New Year, in line with the ‘Low Food’ trend, the company introduced the ‘Richam Premium Set No. 5,’ which includes ‘Richam Double Light,’ a product that simultaneously reduces sodium and fat content, enhancing both health benefits and practicality. ‘Richam Double Light’ is a premium canned ham product that lowers sodium and fat by more than 25% compared to the average content of the top three canned ham products in the market, allowing consumers to enjoy it without calorie concerns.

Richam was the first in the industry to prominently promote a low-sodium concept, changing the consumer perception that ‘canned ham is salty’ and transforming the domestic canned ham market. Through continuous sodium reduction, it has established itself as a ‘good canned ham’ brand that cares about health.

‘Dongwon Tuna’ is a representative high-protein food. Amid the ongoing craze for protein foods, a 150g can of Dongwon Tuna contains 28g of protein, providing more than half of the daily recommended intake of 55g of protein with just one can.

Dongwon F&B also offers various eco-friendly gift sets aligned with ESG (Environmental, Social, and Governance) trends, such as the ‘All-paper package’ gift sets that completely eliminate plastic packaging and the ‘Dongwon MSC-certified Skipjack Tuna’ sets produced through sustainable methods.

In 2020, Dongwon F&B was the first in the industry to launch the ‘All-paper package’ gift sets made entirely of paper for Chuseok. The ‘All-paper package’ gift sets replace plastic containers used in packaging with paper and use paper bags instead of non-woven fabric bags, making all packaging fully recyclable.

This Lunar New Year, the company introduced the ‘Dongwon Healthy Set No. 53,’ a thoughtful gift set that considers both health and the environment by combining the ‘All-paper package’ with ‘Dongwon MSC-certified Skipjack Tuna’ caught through sustainable fishing, production, and distribution processes, and ‘Richam Double Light,’ which reduces sodium and fat content simultaneously.

‘Dongwon MSC-certified Skipjack Tuna’ is made from MSC-certified skipjack tuna caught through sustainable fisheries that minimize marine ecosystem destruction. The entire process?from sourcing the raw skipjack tuna to manufacturing, distributing, and selling the tuna cans?is transparently managed with sustainable production records. Dongwon F&B has also strengthened ESG elements by offering gift sets composed solely of ‘Dongwon MSC-certified Skipjack Tuna.’

Additionally, the company operates practical comprehensive gift sets that include healthy cooking oil and tuna extract, which can be used in various ways at home. The ‘Dongwon Special Set No. 34’ is composed of ‘Dongwon Tuna Extract,’ a liquid seasoning made with Dongwon F&B’s 40 years of expertise in producing Dongwon Tuna, and ‘Healthy Cooking Oil,’ rich in essential fatty acids such as omega-3 and omega-6, adding practicality to the set.

This content was produced with the assistance of AI translation services.