Harim Expands Sales Channels for 'Jayeon Sillok Animal Welfare Chicken'

[Asia Economy Reporter Lim Hye-sun] Comprehensive food company Harim announced on the 10th that it will expand the sales channels of ‘Jayeon Sillok Animal Welfare Chicken 8 Types’ to nationwide small and medium-sized marts, including Nonghyup Hanaro Mart.

Recently, as the so-called ‘value consumption’ culture emphasizing environment and ethics spreads, the number of consumers seeking eco-friendly and animal welfare-related products is increasing. Accordingly, Harim decided to increase consumer contact points by placing animal welfare certified chicken products, which were mainly sold in large marts, in small and medium-sized marts.

Harim’s Jayeon Sillok animal welfare products use chickens raised on eco-friendly farms certified for animal welfare and antibiotic-free by the Ministry of Agriculture, Food and Rural Affairs. The products sold at Nonghyup Hanaro Mart nationwide this time include a total of 8 types such as Jayeon Sillok Animal Welfare Whole Chicken, Jayeon Sillok Animal Welfare Chicken Stew, Jayeon Sillok Animal Welfare Chicken Drumsticks, and Jayeon Sillok Animal Welfare Chicken Thigh Meat.

Harim plans to carry out the campaign ‘Aesseugo (ESG), Aesseuji (ESG)’ to make ESG a part of daily life this year. By closely cooperating with animal welfare farms, it plans to respect animal habits by lowering breeding density and take the lead in environmental protection by preventing water and soil pollution.

This content was produced with the assistance of AI translation services.