11st Opens 'Tipkok' Service Where Customers Create Shopping Content...

11st officially launched the 'Tipcock' service, where customers create and upload shopping content themselves. Customers can create shopping content and share it with others, just like posting on social media.

[Asia Economy Reporter Yuri Kim] 11st announced on the 10th that it has officially launched the 'Tipkok' service, where customers create and register shopping content themselves. The name means pinpointing the necessary 'tips' for shopping, allowing customers to create shopping content and share it with others just like posting on SNS.

Starting as a beta service in December last year and now officially launched, 'Tipkok' currently shares a variety of content ranging from shopping experiences to useful daily life information, such as 'How to drink capsule coffee without a coffee machine,' 'Three-star hotels with good atmosphere in Seoul,' and 'One month review of wearing furry Crocs on a child.'

Customers who upload content on 'Tipkok,' called 'Tipkoklers,' act as 11st's 'shopping influencers.' Based on content views and the number of posts, a 'level' (based on influence and creativity) is assigned, allowing customers to easily see interest and reactions. Clicking on the activity name links to a personal profile homepage where all content by that customer can be viewed.

To encourage active communication among customers, features such as leaving feedback like 'Helpful,' 'Trendy,' and 'Disappointing' on content, as well as sharing favorite posts via SNS platforms like KakaoTalk and Facebook, have been implemented. Plans to add subscription and push notification functions to prioritize content from specific 'Tipkoklers' are also underway.

Any 11st customer can apply to become a 'Tipkokler.' Currently, 11st is running a promotion to recruit 'Tipkoklers.' After being selected, customers earn 1,000 SK Pay points per content created until the 31st (up to 30,000 points), and 100 people who write 10 or more contents will be randomly awarded an additional 10,000 SK Pay points. An event is also ongoing until the 23rd, providing daily SK Pay points to customers who read and leave feedback on 'Tipkok' content.

Nam Eunhee, head of Commerce Innovation at 11st, said, "For the first time in the e-commerce industry, we are introducing a service where customers themselves act as 'shopping influencers,' producing and sharing authentic shopping information." She added, "We expect the function of curation commerce to be strengthened through products recommended and promoted by influential Tipkoklers."

Since May 2020, 11st has been offering over 18,000 shopping contents created by professional editors and influencers through its shopping content specialty section 'Content Lab,' and from today, these contents will be available through the 'Tipkok' tab.

This content was produced with the assistance of AI translation services.