New Year Goal Achievement Products Flood E-commerce Platforms

'Wemakeprice New Year' until the 9th... Product Recommendations for Achieving New Year's Goals
Coupang Operates 'Healthcare Specialty Store' Gathering Products That Protect Health

[Asia Economy Reporter Kim Cheol-hyun] E-commerce companies are showcasing various products to help achieve New Year's goals. As the trend of contactless consumption spreads, consumers are expected to have more opportunities to shop rationally to carry out their New Year's plans.

Wemakeprice is holding the 'Wemakeprice New Year' event until the 9th. This event recommends products under three concepts: ▲Starting is half the battle ▲Getting goal-achievement accelerator items ▲Cheering with New Year's gifts.

In the 'Starting is half the battle' theme section, users who have not written a New Year's bucket list are suggested goals to try and related products are recommended. There is also a 'Getting goal-achievement accelerator items' theme section to help users who have set New Year's goals to take action. The 'Cheering with New Year's gifts' theme section recommends New Year's gifts for family and friends. During the event period, Wemakeprice also provides 'Resolution Support Coupons.' Depending on the product, one of two types of coupons is offered.

Coupang operates a 'Healthcare Specialty Section' to allow customers to compare and purchase preferred products as interest in health rises with the New Year. For customer convenience, healthcare products are divided into several themed categories so consumers can easily find products that suit them.

A Coupang representative said, "As interest in health has recently increased, more customers want to compare healthcare products and purchase items that fit them, so we prepared this themed section," adding, "We will continue to introduce various themed sections tailored to customers' shopping trends and product needs."

There are also products to help carry out English study plans. Tmon is selling the 'All-in-One Master Package' one-year unlimited pass for the online English education brand 'Speaking Max' program at up to 86% off the regular price. Until the 14th, Tmon's live commerce service 'TVON' offers real-time dual live broadcasts from the U.S., where users can learn English expressions used in various real-life situations. Benefits are expanded when purchasing during the live broadcast.

A Tmon representative said, "This year as well, we plan to expand collaboration with various educational partners to offer products and services that help customers' self-development."

This content was produced with the assistance of AI translation services.