Three Times Spicier Than Wang Ttukgeong... Paldo Releases Limited Edition 'King Ttukgeong'

[Asia Economy Reporter Lim Hye-seon] Comprehensive food company Paldo announced on the 7th that it will launch a limited edition new product under the Wangttukgyeong brand called ‘Kingttukgyeong.’

The product name was inspired by recent MZ generation slang terms ‘Kingjeong’ and ‘Kingbatne.’ It applies a wordplay that newly expresses ‘yeolbatne’ (annoyed) as ‘kingbatne’ and ‘wanjeon injeong’ (totally agree) as ‘kingjeong.’ It uniquely captures the characteristic of Kingttukgyeong’s spicy flavor that you can’t help but acknowledge.

For a differentiated spicy taste, the soup was specially developed. The powdered soup is based on Vietnamese chili peppers, the original source of spicy ingredients, and Cheongyang chili peppers. The amount of soup powder was increased by 3g compared to Wangttukgyeong, delivering an addictive spicy flavor. The chunky soup includes cabbage and chili peppers to enhance the original umami taste of the ramen.

The Scoville Heat Unit (SHU) of Kingttukgyeong is 12,000 SHU, the highest among domestic cup noodles released so far. It is about three times spicier than the existing Wangttukgyeong. The packaging also features a logo design in the shape of flames to express the intense spiciness.

Meanwhile, to actively communicate with the MZ generation, Kingttukgyeong will be launched through Naver Shopping Live at 9 PM on January 10. The limited edition quantity is 1.5 million units, and it will be gradually available at major offline channels thereafter.

This content was produced with the assistance of AI translation services.