LG Uplus Appoints Lee Deok-jae, Former CJ ENM Executive, as Head of Content and Platform Business Division

'Aidulnara' and 'U+ Golf' to Create Linked Content

[Asia Economy Reporter Cha Min-young] LG Uplus has appointed Lee Deok-jae, former Chief Content Officer (CCO) of 4Dreplay and former head of CJ ENM's Media Content Division, as the head of the newly established Content & Platform Business Division last year.

According to industry sources on the 6th, LG Uplus officially appointed Lee Deok-jae CCO (Executive Vice President) as the head of the Content & Platform Business Division on the 1st. An LG Uplus official explained, "Rather than blockbuster content like movies or dramas, we will create new content connected to businesses LG Uplus excels at, such as 'Idleulnara' and 'Uplus Golf (U+Golf)."

Lee Deok-jae, an executive with expertise in broadcasting and content, is a first-generation cable production PD who has served as head of CJ ENM tvN, head of the Media Content Division, and CEO of CJ ENM America. In November 2020, he joined the startup 4Dreplay as CCO (Vice President).

To directly grow new business areas, LG Uplus reorganized its structure on July 1 last year, creating a Content & Platform Business Division under CEO Hwang Hyun-sik. This expanded and restructured the 'New Business Promotion Division,' which was newly established at the end of 2020, into multiple business divisions. Since then, LG Uplus announced its intention to recruit external experts and began searching for talent.

LG Uplus plans to continue strengthening its content division. In his New Year's address this year, CEO Hwang Hyun-sik stated, "If we further develop innovative services and grow them into platform businesses, these can become future growth businesses." He added, "We explored the potential to grow Idleulnara, Idol Live, and sports into platform businesses and reviewed related data, advertising, and content business plans."

This content was produced with the assistance of AI translation services.