Gangjin-gun Selected as an Excellent Case of Proactive Administration in Jeollanam-do

Utilizing Agricultural Product Customer DB for Online Parcel Sales, Great Contribution to Increasing Farmers' Income

‘Hudadak Cooking’ is live selling aged kimchi. ⓒ Asia Economy

[Gangjin＝Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su] Gangjin-gun, Jeollanam-do, received the Encouragement Award at the ‘2021 Second Half Jeollanam-do Proactive Administration Best Practices Competition’ announced in December last year.

According to the county on the 6th, this best practices competition was held to share excellent cases of proactive administration among local governments in the province, disseminate experiences and know-how, thereby spreading a culture of proactive administration and enhancing the efficiency of local administration.

The fields included innovation in regulatory practices, resolution of long-standing issues, and proactive creative responses. Cases that actively promoted work from the perspective of residents and achieved results were selected through a five-stage process: initial eligibility screening, expert evaluation, resident evaluation, and final presentation screening. Ultimately, 10 cases from the provincial sector and 11 cases from cities, counties, and public corporations were selected.

Gangjin-gun’s achievement is significant as it contributed to increasing and stabilizing farmers’ income through building a fixed customer database for agricultural specialties and online sales in the welfare and livelihood stability sector related to COVID-19.

In particular, it successfully established a systematic customer database of over 180,000 agricultural specialty product buyers by region and type, laying the foundation for lifelong customer retention. The established customer database was utilized for sending letters and promotional materials for agricultural specialties during holidays and the new rice season, focusing administrative capabilities on revitalizing direct sales centered on non-face-to-face distribution.

Moreover, as consumption trends rapidly shifted from offline to online due to prolonged COVID-19 social distancing, the county is securing a stable distribution network by expanding the entry of agricultural specialties into the online shopping mall ‘Chorok Mideum Direct Transaction Support Center’ operated by the county and ‘Namdo Market’ operated by Jeollanam-do.

At the local food direct store installed in Gangjin Nonghyup Farmers Market, which has the largest number of agricultural specialty product buyers in the area, 393 farmers sold 660 agricultural product items as of the end of December last year, generating total sales of over 3.7 billion KRW last year.

Through active promotional marketing, the county achieved total direct transaction sales of agricultural specialties amounting to 35.9 billion KRW this year, which is a 45% increase compared to the same month in 2020.

County Governor Lee Seung-ok said, “During the difficult times of prolonged COVID-19, which caused a lack of sales channels and worsening management for farmers, we were able to restore farmers’ income stability through building a customer database and online sales,” and added, “We will continue to carry out proactive administration to revitalize the local economy and improve residents’ income.”

Meanwhile, Gangjin-gun plans to set a direct transaction target of 40 billion KRW this year and implement various policies.

Gangjin＝Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su kys86120@asiae.co.kr

This content was produced with the assistance of AI translation services.