[CES2022] Samsung Electronics' 'Bespoke Home' Captivates Overseas Visitors

On the 5th, when CES 2022 opened (local time), visitors to the Samsung Electronics exhibition hall at the Las Vegas Convention Center in the United States explored the Bespoke Home exhibition zone and experienced various home appliances.
[Photo by Samsung Electronics]

[Las Vegas (USA) = Asia Economy Reporter Kim Heung-soon] Samsung Electronics announced on the 5th (local time) that its consumer-customized home appliances, 'Bespoke Home,' are gaining high popularity among visitors at CES 2022, the world's largest electronics and IT exhibition.

The Bespoke Home exhibition zone was decorated as a unique space full of personality using Bespoke's diverse and stylish colors. Bespoke home appliances matching three interior themes?Navy, Yellow, and Green?were displayed.

The newly introduced Bespoke refrigerator French door 4-door model, launched in the U.S. market from the first quarter of this year, attracted attention with its innovative design breaking the mold of traditional white home appliances through a combination of 'Emerald Green Steel,' a sophisticated metal-textured green color, 'Clementine Glass,' a vivid orange color, and 'White Glass.'

In the dress room space decorated mainly in purple, the 'Bespoke Grande AI Washer and Dryer,' AirDresser, and ShoeDresser were exhibited alongside fashion accessories. Additionally, the wireless vacuum cleaner 'Bespoke Jet,' released globally from the first quarter of this year, received favorable reviews for its design, which allows it to be a living room accessory rather than a home appliance hidden away in corners out of sight.

Lee Kang-hyup, Vice President of Samsung Electronics' Home Appliance Business Division, said, "This year, we plan to actively expand our business so that Bespoke Home can become a new standard in the North American market," adding, "Starting with North America, we will expand Bespoke's DNA to the global market."

This content was produced with the assistance of AI translation services.