Dear Dahlia to Hold Pop-Up for 3 Consecutive Years at France's 'Galeries Lafayette'

Galeries Lafayette Paris Champs-?lys?es Atrium

[Asia Economy Reporter Seungjin Lee] Vegan beauty brand 'Dear Dahlia' announced on the 6th that it showcased its holiday collection at Galeries Lafayette in France.

Galeries Lafayette is considered one of the largest premium department stores in Europe, housing top luxury brands. Dear Dahlia officially entered the Nice and Paris Champs-?lys?es stores in 2019, and is preparing to open eight new stores in the first half of this year.

At Galeries Lafayette's Paris Champs-?lys?es store, a holiday pop-up event is held annually in the main hall, the Atrium, separate from the regular stores. Dear Dahlia achieved first place in sales at the 2019 holiday pop-up, surpassing famous luxury brands.

Additionally, Dear Dahlia entered Neiman Marcus, a luxury department store in the United States, in 2019, and officially opened at Ginza Mitsukoshi, a Japanese department store, in November last year. The pop-up store held at Rinascente Rome in Italy experienced a complete sell-out of prepared products within five days.

Since 2019, Dear Dahlia has expanded from Sephora Singapore, the world's number one beauty retailer, to Malaysia, Hong Kong, the Philippines, Australia, New Zealand, Indonesia, and India. In December 2020, it debuted at Douglas Germany, Europe's top beauty retailer, and has since expanded to Italy, the Netherlands, Poland, and Spain, with a launch in France scheduled for this month.

Inspired by the dahlia flower, known as the "Queen of the Garden," Dear Dahlia is the first domestic vegan beauty brand certified by the rigorous 'Vegan Society' and 'PETA'.

Inarae, Team Leader of Dear Dahlia's Overseas Business Team, stated, “Despite the challenging environment due to COVID-19, Dear Dahlia was able to expand its consumer base through overseas retail channel expansion and has established itself as the only Korean makeup brand standing shoulder to shoulder with global luxury brands in the Americas and European markets. Starting with the Middle Eastern market this month, we plan to introduce Dear Dahlia to more diverse consumers in various countries throughout this year.”

This content was produced with the assistance of AI translation services.