Shinsegae Casa's 'Carpe Diem Bed' Sales Grow 264% in December

Rapid Growth in Just 7 Months After Launching as the First Asian Country in May Last Year

'Sando' from the Swedish luxury bed brand 'Carpe Diem Bed,' which is experiencing rapid growth just seven months after its launch.
Photo by Shinsegae Casa

[Asia Economy Reporter Kim Jong-hwa] CARPE DIEM BEDS, a Swedish luxury bed brand exclusively imported and sold by Shinsegae Casa, the leading living & lifestyle company of Shinsegae Group, has been showing remarkable growth in less than a year since its launch.

According to Shinsegae Casa, CARPE DIEM BEDS' sales in December last year increased by 264% compared to the average monthly sales. Thanks to this strong performance, CARPE DIEM BEDS ranked first in total sales in the Prestige Bed category at the Living Hall of Shinsegae Department Store Gangnam Branch in both September and December.

Launched domestically for the first time in May last year, the Swedish luxury bed CARPE DIEM BEDS has attracted attention as it was recognized by consumers in a short period solely based on product quality, without any special advertising or marketing.

With growing interest in quality sleep, the demand for ultra-high-end premium beds that pay meticulous attention not only to excellent functionality and materials but also to luxurious design has played a key role in the successful establishment of CARPE DIEM BEDS.

CARPE DIEM BEDS features the patented 'Contour Pocket Spring System' and a special mattress with a 'Visco-Elastic Bottom Layer' that evenly distributes body weight, allowing users to experience optimal comfort in any sleeping position.

Great care has also been taken with the materials. The beds are made from high-quality, healthy materials such as organic cotton, Talalay latex, and fabrics certified by Switzerland’s OEKO-Tex® for being harmless to the human body. The wood used for the bed frames comes from sustainably grown forests approved for environmental standards. Every product is handcrafted in Sweden by a skilled artisan dedicated to making a single item.

Additionally, the luxury bespoke system allows customers to choose from seven different headboards, various colors and fabrics, and legs, enabling personalization of bed components according to individual preferences.

CARPE DIEM BEDS can be found at Shinsegae Department Store Gangnam Branch and the 'CARPE DIEM BEDS Flagship Store Seoul.' The flagship store, located on the 4th floor of the Casamia Apgujeong Branch East Building, is a showroom-style store where customers can experience all CARPE DIEM BEDS products, including the main models Sando, Harmano, and Marlo, in a more comfortable and cozy environment. The price of the representative product Sando is in the 40 million KRW range.

A Shinsegae Casa official stated, "As more people boldly invest in beds for sound sleep, CARPE DIEM BEDS, which meets the increasingly demanding purchasing criteria such as technology, materials, and design options, is receiving a positive response in the market," adding, "Riding on the strong performance of CARPE DIEM BEDS, we plan to strengthen our premium line and competitiveness in the sleep category this year as well."

This content was produced with the assistance of AI translation services.