"Change Car Color at Will" BMW 'iX Flow' Unveiled at CES

BMW iX Flow (Photo by BMW)

[Asia Economy Reporter Changhwan Lee] BMW announced on the 5th (local time) at CES 2022, the world's largest electronics and IT exhibition held in Las Vegas, USA, that it unveiled the ‘iX Flow,’ which uses electronic ink (E-Ink) to change the vehicle's exterior color as desired.

The ‘iX Flow’ is a vehicle that applies innovative electronic ink technology to BMW's pure electric flagship SAV, the BMW iX. The wrapping, precisely cut to fit the vehicle's contours, contains millions of microcapsules filled with special pigments.

When the user selects a color change, an electric field stimulus causes the pigments to gather on the capsule surface, thereby changing the car's exterior to the desired color.

The electronic ink technology implemented in the iX Flow consumes no electricity to maintain the changed color and helps improve the vehicle's thermal efficiency due to differences in heat energy absorption rates depending on the color, making it energy efficient.

Stella Clarke, BMW iX Flow project lead, said, “Drivers can enjoy the pleasure of instantly changing the vehicle's exterior to their preferred color according to their taste and surrounding conditions using this feature,” adding, “In the future, cars will become a means to express various moods and situations in daily life, just like fashion.”

Meanwhile, BMW also showcased the ‘BMW Theater Screen’ at CES 2022, which provides rear-seat passengers with an entertainment experience equivalent to that of a movie theater. CES 2022 visitors can be the first to experience this feature, which will be installed in future BMW luxury class models.

The BMW Theater Screen is realized with a 31-inch panoramic display with a 32:9 aspect ratio and supports resolutions up to 8K. It also adopts Bowers & Wilkins' diamond surround sound system to provide a more vivid immersive experience.

With 5G connectivity for seamless streaming and smart TV functions embedded with Amazon Fire TV, passengers can enjoy content such as movies, TV series, and podcasts inside the car almost identical to watching in a movie theater or at home.

This content was produced with the assistance of AI translation services.