KakaoBank '26-Week Savings with KakaoPage' Reaches 600,000 Accounts in 2 Weeks

[Asia Economy Reporter Kiho Sung] KakaoBank announced on the 6th that the ‘26-Week Savings With KakaoPage,’ launched on the 21st of last month, has ended sales after reaching a cumulative 600,000 account openings in just two weeks. This means an average of 43,000 accounts were opened daily, marking the highest record among ‘partner savings’ products.

According to KakaoBank, the ‘26-Week Savings With KakaoPage’ saw the fastest increase in savings account applications among partner savings, with 100,000 people opening accounts within 14 hours of launch and two accounts opened every second.

KakaoBank analyzed that the popularity was driven by the benefit of being able to consume 80,000 types of KakaoPage content directly on mobile and the appeal of seasonally specialized limited edition goods. The age distribution of subscribers to the ‘26-Week Savings With KakaoPage’ was ▲24% under their 20s ▲33% in their 30s ▲32% in their 40s ▲11% aged 50 and above, showing a high concentration among customers in their 30s and 40s.

KakaoBank’s ‘26-Week Savings’ has received great response mainly from the MZ generation by incorporating missions and engaging elements. As of the end of last November, the age distribution of account holders was ▲38.4% under their 20s ▲32.3% in their 30s ▲21.2% in their 40s ▲8.1% aged 50 and above. As of the end of last December, the cumulative number of accounts opened for the ‘26-Week Savings’ reached 11 million, with about 3 million new accounts opened annually.

This content was produced with the assistance of AI translation services.