Jeonggwanjang, Seol Promotion Underway... Benefits for Purchasing Popular Products
[Asia Economy Reporter Lim Hye-seon] KGC Ginseng Corporation announced on the 6th that it will hold the ‘Be Each Other’s Support This Lunar New Year’ promotion from the 7th to the 3rd of next month.
Under the concept of ‘Supporting a New Year, a New Start,’ this event offers various purchase benefits on 19 types of Dabolog gift sets, which are great for gifting to family and acquaintances, as well as popular products such as ‘Hongsamjeong Everytime,’ ‘Hongsamton,’ ‘Hwaerak,’ ‘Hongcheonwoong,’ ‘Hongijanggun,’ ‘iPass,’ ‘Cheonnok,’ and ‘Hwangjindan.’
Reflecting the consumer trend of preparing gifts in advance for a contactless holiday, an ‘Early Bird Event’ will be held. Customers who purchase over 100,000 KRW worth of Jeonggwanjang products will receive double Jeonggwanjang points, which can be used like cash.
There are also payment benefits for Kakao Pay and Naver Pay. When paying 150,000 KRW or 300,000 KRW or more with Kakao Pay, customers receive immediate benefits of 10,000 KRW or 20,000 KRW, respectively. When paying 150,000 KRW or 300,000 KRW with Naver Pay, customers earn 10,000 or 20,000 Naver points, respectively.
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The popularity of ‘Jeonggwanjang Hongsam’ as a Lunar New Year gift is expected to grow even more. The Korea Health Supplements Association reported that in the 5 trillion KRW domestic health supplement market, gift demand increased by 7.2% compared to the previous year, and the market share of ‘Hongsam,’ which ranked first in the gift market, was 61.1%.
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