CU, 'Eum! Red Wine' Tops Wine Sales Last Year... "Signature Wine Worked"

On the 6th, convenience store CU released the fourth product in the 'Eum!' wine series, 'Eum! Standard'.

[Asia Economy Reporter Lim Chunhan] CU announced on the 6th that 'Eum! Red Wine' has become the best-selling wine last year.

According to CU, Eum! Red Wine surpassed Diablo Cabernet Sauvignon, which had held the number one spot in wine sales for five consecutive years since 2016.

CU launched the signature wine brand 'Eum!' in January last year and sequentially released Eum! Red Wine, Eum! Sauvignon Blanc, and Eum! Premium. The newly introduced Eum! Standard is a red wine that boasts excellent balance and is the highest quality red wine under 10,000 KRW. This product blends Cabernet Sauvignon and Merlot, the representative red wine varieties, aged separately in French oak and American oak, then blended in a 5:5 ratio. It features rich aromas of blackberry, spices, caramel, and vanilla, with an outstanding harmony of acidity, tannins, and body.

CU is holding a double benefit event until the end of this month, offering a 20% basic discount plus an additional 5% discount and 5% Naver Point accumulation when paying with Naver Pay for the Eum! wine series, including Eum! Standard, and 10 popular wines.

A BGF Retail official said, “Eum! Wine has broken the stereotype that expensive wines are delicious and created a wine culture that can be enjoyed deliciously and affordably in everyday life,” adding, “We plan to strengthen the lineup so that customers can enjoy a variety of wines at reasonable prices in the future.”

This content was produced with the assistance of AI translation services.