Shinhan Bank, Full-Scale Implementation of MyData 'Moneyverse'

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 5th that it will fully implement its MyData service, 'MoneyVerse,' in accordance with the full-scale implementation of the financial MyData service using the Application Programming Interface (API) method.

Since the pilot service launch on December 1st last year, MoneyVerse has continuously conducted data transmission and reception environment tests with participating MyData institutions to provide a stable service via the API method that supports integrated authentication. Currently, the number of participating institutions has expanded to 120 financial companies.

Additionally, the monthly active users of Shinhan Bank's mobile application SOL surpassed 10 million as of December, according to App Minder statistics, raising expectations for a synergy effect with the full-scale implementation of MoneyVerse.

Among the services provided by MoneyVerse, the 'MY Calendar,' which shows not only one's expected financial schedule and anticipated balance but also schedules for public offerings, apartment subscription, and Nike Draws available for resale, and the 'Point Aggregator,' which provides an at-a-glance view of various points such as cards, pay, and memberships to help find spare funds, are especially popular among the MZ generation.

To commemorate the full-scale implementation of MoneyVerse, Shinhan Bank selected Jung Ho-yeon as the model under the brand concept of 'Miconomy (me+economy),' which means that everything defined by oneself becomes an opportunity to earn money, and started TV commercials on the 1st.

Furthermore, starting from the 19th of this month, Shinhan Bank will launch the 'MoneyVerse TikTok Challenge' under the theme 'A world where everything becomes money, your own MoneyVerse,' encouraging free expression through dance, rap, acting, makeup, and more.

The creator who best expresses the theme or receives the most likes will be awarded the grand prize (one person, 3 million KRW), three excellence awards (each 1 million KRW), and 100 participation prizes (each 30,000 KRW). Outstanding content will have its copyrights purchased and be used for YouTube advertisements, embodying MoneyVerse's concept of 'a world where just creating good content can earn money' in the event as well.

A Shinhan Bank official stated, "In line with Shinhan Financial Group's vision of 'Easier, more comfortable, and newer finance,' we will make further efforts to expand services so that anyone can easily and conveniently manage their assets just by entering MoneyVerse."

This content was produced with the assistance of AI translation services.