Ildong Foodis Surpasses 100 Billion KRW in Hi-Mune Sales Last Year... Ranked No.1 in Protein Market

The Only Domestic Functional Protein Supplement Containing Goat Milk
Development of Various Hi-Mune Lineups and Expansion of Distribution Network

[Asia Economy Reporter Lim Hye-seon] Ildong Foodis announced on the 5th that the sales of its protein supplement "Highmun Protein Balance" (hereinafter referred to as Highmun) surpassed 100 billion KRW last year.

According to Ildong Foodis, last year's sales of Highmun increased by 330% compared to the same period the previous year, exceeding 100 billion KRW. Since its launch in February 2020, the cumulative sales volume has reached a total of 6 million cans. This means one can was sold every 10 seconds. The achievement of surpassing 100 billion KRW in sales demonstrates the product strength of Highmun and is significant as it reclaimed the number one position in the fiercely competitive protein market within just two years of its launch.

The company cited excellent product quality as the key to its success. Highmun is a health functional food containing goat milk protein, which is rare among domestic protein supplements, offering outstanding nutritional content and digestibility. The ratio of animal protein to plant protein is balanced at 6 to 4, and it includes essential amino acid leucine and collagen, which is important for skin and cartilage tissue. Additionally, it combines eight functional nutrients such as zinc, necessary for normal immune function, and vitamin D, which helps bone formation, gaining popularity through word of mouth among consumers.

It is also analyzed that Ildong Foodis’s provision of customized health solutions for different life stages, meeting the diverse needs of a broader age range, was effective. Besides Highmun, Ildong Foodis expanded its product line considering the health of various age groups, including "Junior Milk" for growing children, "&(And) Body" to help control body fat, and "Pro Active" for athletes. The easy-to-drink "Highmun Beverage" also played a key role in achieving 100 billion KRW in sales.

Furthermore, the expansion of distribution channels starting with home shopping and the Highmun song advertisement led by Jang Min-ho accelerated the increase in sales.

This content was produced with the assistance of AI translation services.