CJ Foodville Vips Selects Top Customers as 'Vips Mania 2022'

[Asia Economy Reporter Moon Hyewon] CJ Foodville's Vips announced on the 5th that it has selected its top customers as ‘Vips Mania 2022’ and significantly enhanced the benefits.

Vips operates a premium customer membership program called ‘Vips Mania.’ It is divided into two tiers, ‘Mania’ and ‘Mania Plus,’ based on the number of store visits and usage performance in the previous year. Mania 2022 customers are those who visited Vips more than four times and spent over 200,000 KRW in the past year. Mania Plus 2022 customers are those who visited more than six times and spent over 400,000 KRW.

Vips Mania 2021 customers automatically retain their status in 2022. Since 2020, Vips has maintained the previous year’s Mania customer status into the new year. Therefore, Vips Mania members from 2019 can enjoy Mania benefits this year regardless of their performance over the past two years.

The benefits granted to premium customers have also been strengthened. Every Wednesday is designated as ‘Mania Day,’ offering a 10% discount for Mania members and a 15% discount for Mania Plus members. Additional benefits include steak discounts, salad bar meal vouchers, and continuous beverage service.

The number of seasonal coupon issuances has also increased. As touchpoints where customers can experience Vips have expanded beyond stores, the benefit scope has been extended to delivery and Ready Meal (RMR) products. Mania Plus members receive exclusive special gifts.

This content was produced with the assistance of AI translation services.