"Attention MZ Generation" Samsung Electronics Unveils Portable Screen 'The Freestyle'

A Samsung Electronics model is enjoying a video at the experience zone for the new portable screen product "The Freestyle" at the Samsung Electronics exhibition hall in the Las Vegas Convention Center, USA, where CES 2022 is being held. (Photo by Samsung Electronics)

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics unveiled 'The Freestyle,' a portable screen that can be used anywhere, targeting the MZ generation, ahead of the opening of the world's largest electronics and IT exhibition 'CES 2022' held in Las Vegas, USA, on the 4th (local time).

The Freestyle weighs 830g and features a design that fits in one hand. It can rotate 180 degrees to project at the desired angle on walls, ceilings, floors, and more. It can be used outdoors as well as indoors without connecting to a power plug, supporting USB-PD and 50W/20V external battery connections. Despite its small size, it offers a screen size of up to 100 inches and 360-degree sound, allowing users to enjoy content vividly as if in a movie theater.

Samsung Electronics has equipped The Freestyle with auto keystone, auto focus, and auto leveling functions that automatically correct distorted images as soon as the power is turned on, reducing the usual image quality adjustment steps required when using a projector. It automatically adjusts the screen's horizontal level, focus, and top, bottom, left, and right screen ratios to deliver clear image quality. Samsung explained that The Freestyle applies high-performance TV processor technology, enabling optimized content viewing regardless of the environment.

A Samsung Electronics employee is introducing the portable screen 'The Freestyle' at a separate exhibition booth within the Samsung Electronics The First Look showcase, set up at Caesars Palace in Las Vegas, USA, where CES 2022 is being held. (Photo by Samsung Electronics)

The Freestyle can be connected to an E26 standard light socket, allowing the screen to be projected onto tables or floors. It also offers an ambient mode that provides lighting effects and image templates, giving photo zone ideas. By using dedicated content and attaching the included special lens cap, it can create lighting in various colors and be used as a mood light.

The Freestyle supports smart TV services, including various domestic and international OTT platforms such as Netflix and Disney+, just like Samsung TVs. The product offers a 'virtual remote control' function that uses a mobile device without a separate remote control, and a 'Tap View' function that connects via mirroring with Galaxy smartphones.

Samsung Electronics plans to launch The Freestyle sequentially worldwide, starting with pre-orders in North America on the same day. Sung Il-kyung, Vice President of Samsung Electronics' Visual Display Business, said, "We hope that The Freestyle, a versatile device that can be conveniently enjoyed anywhere, will naturally blend into the lifestyle of the MZ generation who pursue practicality," adding, "It will provide the fun of using a large screen in various ways without being restricted by space."

This content was produced with the assistance of AI translation services.