Desker, Together with Nam Joo-hyuk, Launches 'Desker Forward, Possibility Forward' Campaign

Desker is conducting the 'Possibility Forward' campaign together with exclusive model Nam Joo-hyuk.
[Photo by Desker]

[Asia Economy Reporter Kim Jong-hwa] Work and lifestyle furniture brand 'DESKER' is launching its 2022 new campaign 'DESKER Forward, Possibility Forward' with its exclusive brand model Nam Joo-hyuk.

Through the 'Possibility Forward' campaign, DESKER conveys its brand value of supporting challenges and growth, showcasing DESKER's unique possibilities that adapt to users.

This campaign centers on the 'Motion Desk Basic Set,' which offers freely adjustable height, and the 'Focus Desk,' designed to enhance concentration by blocking distractions, delivering the message that DESKER supports the challenges and possibilities of everyone, including students and office workers.

The newly released 'Possibility Forward' TV commercial features Nam Joo-hyuk alongside various people challenging their possibilities, conveying the message that although each person is different, they unfold their possibilities with DESKER in their own way, such as 'One Step Forward,' 'Curiosity Forward,' and 'Boldness Forward.' The commercial videos introducing the features and usability of the Motion Desk Basic Set and Focus Desk, released alongside the TV ad, can be viewed on DESKER's official YouTube channel.

Along with the campaign launch, DESKER will hold various special exhibitions starting in January. As part of the campaign, the 'I AM. DESKER' project continues to support challenges and growth through growth stories of experts in various fields. Videos featuring the growth stories of dancer Aiki and artist Cold can be found on DESKER's official YouTube channel or the I AM. DESKER website.

A DESKER representative stated, "DESKER has conducted various projects and campaigns that support those starting out with the brand values of challenge, growth, and possibility," adding, "Through this campaign, we hope people experience DESKER presenting diverse possibilities tailored to users and start 2022 and new challenges together with DESKER."

This content was produced with the assistance of AI translation services.