US 'CES' Opens on the 5th... Largest Ever 'Seoul Pavilion' Operated

Seoul Digital Foundation to Operate 'Seoul Pavilion' at CES from 5th to 7th with 25 Innovative Companies Participating
Largest Space and Number of Participants Ever... Plans to Operate with 5 Distinctive Keywords

[Asia Economy Reporter Lim Cheol-young] The world’s largest electronics exhibition, ‘CES 2022,’ where innovative technologies and services from companies around the globe converge, will open on the 5th local time in Las Vegas, USA.

The Seoul Metropolitan Government will open the largest-ever Seoul Pavilion at this year’s CES, held offline for the first time in two years, and participate with 25 innovative companies to elevate the international status of Smart City Seoul. ‘CES 2022’ will be held for three days from the 5th to the 7th (local time) with participation from over 2,100 global companies.

The Seoul Pavilion is set up in the ‘Eureka Park (Tech West),’ a global startup exhibition space, with the largest size ever at 310㎡ (approximately 94 pyeong). Twenty-five innovative companies based in Seoul are participating, marking the largest number of corporate participants to date. Notably, it is the only booth in Eureka Park to feature a pitching stage, drawing significant attention. Every day, global VCs, ACs, and buyers are invited for active corporate promotion.

The Seoul Digital Foundation announced that it will begin operating the Seoul Pavilion starting with the opening ceremony on the 5th local time and revealed an operational plan centered on five unique keywords that differentiate the Seoul Pavilion from other national and city pavilions.

Since 2020, the Seoul Metropolitan Government and Seoul Digital Foundation have been establishing and operating the Seoul Pavilion at CES to enhance the status of Smart Seoul and support the overseas expansion of domestic innovative companies. To further expand the confirmed achievements of the Seoul Pavilion, the number of participating companies has increased from 15 last year to 25 this year.

The five keywords are ▲innovation of participating companies ▲pre-event corporate support programs ▲the only pitching stage in Eureka Park ▲global networking events such as Seoul Pitching Day ▲operation of 25 university student supporters.

Twenty-four percent of the participating companies have been named ‘CES Innovation Award’ winners, making them the most notable companies at this year’s CES. Seoul City has operated pre-capacity-building programs to help these excellent companies expand into the global market and will fully support them by holding daily corporate pitching events on-site to help open new sales channels.

Additionally, the ‘CES Eureka Seoul Forum’ will be held to share insights on the development and major transformation of digital technologies that have grown since the COVID-19 pandemic. Various side events will also be held to share key achievements during CES and to derive the significance and implications of CES.

Kang Yo-sik, Chairman of the Seoul Digital Foundation, said, “Since participation was difficult during this severe period due to the resurgence of COVID-19 and Omicron, we will do our best to support companies so that visible results can be achieved.”

This content was produced with the assistance of AI translation services.