[New Year's Message] Gongyoung Shopping "Restructuring Business Centered on Mobile... Establishing ESG Framework"

Jongho Cho, CEO of Gongyoung Home Shopping. [Photo by Gongyoung Home Shopping]

[Asia Economy Reporter Junhyung Lee] Public Home Shopping is restructuring its business around mobile this year and establishing an ESG (Environmental, Social, and Governance) management system.

On the 3rd, Seongho Jo, CEO of Public Home Shopping, stated in his New Year's address, "Economic uncertainty caused by COVID-19 is increasing, and digital transformation is accelerating, ushering in an 'ultra-competitive distribution era.'" He added, "We will focus on business innovation by drastically strengthening digital capabilities and implementing a mobile-first strategy." CEO Jo said, "We will make this the inaugural year of 'Digital Public' by promoting digital-focused investments over three years and restructuring the business centered on mobile." He also mentioned, "We will build an integrated platform for developing, producing, and marketing small and medium-sized enterprise products and focus on discovering and nurturing market-leading products such as BrandK items."

He also emphasized his commitment to ESG management. CEO Jo said, "We will grow into an eco-friendly social enterprise through establishing an ESG management system and executing its agenda," adding, "The management values of Public Home Shopping, which has grown alongside small businesses and farmers and fishermen, align with ESG." He continued, "We will significantly expand and strengthen sales channel support projects and public interest projects for small and medium ventures and small business owners," and stated, "Through the recently established Public Business Division, we will actively promote public interest projects such as policy support broadcasts and joint product development for small and medium ventures and small business owners."

In addition, he presented ESG management plans including ▲supporting and investing 20% of business profits into public interest budgets ▲expanding the product sector of the win-win payment system introduced in services and public procurement. CEO Jo explained, "We expect a virtuous cycle and market expansion of the win-win payment system, which enhances the payment safety and transparency for primary and subcontracted partners," and added, "We must become an organization that communicates and empathizes together."

CEO Jo said, "As we face the new normal era where the unusual becomes usual, we must not fear new challenges and failures," and concluded, "We should take failures as experiences and successes as stepping stones to move forward toward the future."

This content was produced with the assistance of AI translation services.