[New Year's Message] Cho Jwajin, President of Lotte Card, "A Great Transformation with 'DigiRoca', Marking the First Year of the Digital Model"

Jo Jwa-jin, CEO of Lotte Card

[Asia Economy Reporter Ki Ha-young] Cho Jwa-jin, CEO of Lotte Card, emphasized the major transformation into 'DigiRoca' and urged, "This year must be the inaugural year of creating our own digital model."

On the 3rd, Cho delivered this New Year's message through the company's internal non-face-to-face collaboration platform, Teams. He stated, "In 2022, we must go beyond the existing credit card company's business model and create a new future-oriented model that delivers maximum convenience and benefits to customers," presenting five strategic directions for this purpose: ▲DigiRoca ▲Captive Roca ▲Outside-in Roca ▲Credit Roca ▲ESG Roca.

First, he emphasized the full-scale shift to a digital Roca. Cho said, "We must transform into a hyper-personalized curation digital company," adding, "We will elevate the business model of a credit card company based on existing credit sales and financial services to the next level."

He also mentioned, "We need to newly establish a strategic marketing model with captive partners," and "It is also necessary to internalize outside-in management."

Furthermore, he added, "We must continuously strengthen the fundamental competitiveness as a credit card company," and "We need to set the direction for Roca-style ESG (environment, social, governance) management."

This content was produced with the assistance of AI translation services.