Hanjin Launches Logistics Industry's First Brand 'Goods'
[Asia Economy Reporter Dongwoo Lee] Hanjin announced on the 3rd that it has launched brand goods for the first time in the industry.
This brand goods production is part of 'Logi-tainment,' representing a new challenge beyond mobile delivery games and Kakao emoticons.
The brand goods consist of a chocolate gift set, two types of block toys, a car air freshener, and a pencil case set, totaling five items.
Hanjin plans to use the five brand goods for customer promotions and sell them in January through its official social media (SNS) channels.
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A Hanjin representative said, "Through brand goods, we will convey the charm of delivery and logistics," adding, "We especially expect to introduce various aspects of Hanjin in a fun way to more customers, including the MZ generation and kidult groups."
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