[New Year's Message] Kwon Jun-hak, NH Bank President, "Leap to a Customer-Centric Ultra-Innovative Digital Bank"

2022 Strategic Goals
Customer-Centric Leap to an 'Ultra-Innovative Digital Bank'

[Asia Economy Reporter Park Sun-mi] On the 3rd, Kwon Jun-hak, President of NongHyup Bank, announced in his New Year's address that the strategic goal for 2022 is to leap forward as a customer-centered 'super-innovative digital bank.'

President Kwon plans to first secure a stable profit base and strengthen the role as a profit center for the entire NongHyup group. He said, "We must proactively strengthen risk management to ensure that the business foundation is not shaken amid uncertainties in the financial environment such as interest rate hikes, and enhance corporate finance competitiveness in preparation for strengthened household debt management."

Secondly, he urged acceleration of digital transformation through innovation. President Kwon stated, "We need to change the internal organizational culture and employees' mindset to speed up digital transformation," adding, "We must establish a system where the entire organization can make data-driven decisions and actively adopt new and innovative technologies such as artificial intelligence (AI) and the metaverse." He encouraged integrating digital technologies according to consumer preferences and linking core services of financial affiliates within All One Bank to create a comprehensive financial platform that transcends industry barriers.

Thirdly, he plans to lead ESG management specialized in agricultural finance. He said, "NongHyup Bank will also faithfully fulfill its original role by expanding the green ecosystem in the agriculture and agro-food sectors," adding, "By expanding smart farm support through consulting, we will spread eco-friendly and low-carbon farms nationwide and fulfill our role as the representative bank for agricultural finance."

Furthermore, since 52 treasuries are up for contract renewal in 2022, he aims to strengthen the status as a public finance specialized bank, and to become a customer-centered bank that enhances customer satisfaction and trust, he also pledged to put more effort into financial consumer protection.

Finally, President Kwon urged employees, "With the spirit of ‘Jeguposhin (除舊布新)’?discarding the old and spreading the new?let us change the old ways of thinking and working to pursue fundamental digital innovation."

This content was produced with the assistance of AI translation services.