[New Year's Message] Yoon Jong-kyu, KB Financial Group Chairman, "Number One Financial Platform Providing the Best Customer Experience"

Presentation of the Group's Mid- to Long-Term Management Strategy 'R.E.N.E.W' for 2022

[Asia Economy Reporter Park Sun-mi] "Let us help customers lead happy economic lives, adhere to the basics and principles as financial experts, and become the most beloved lifelong financial partner to our customers."

On the 3rd, KB Financial Group Chairman Yoon Jong-kyu held the 2022 opening ceremony for the new year of Im-in-nyeon (壬寅年) at the Yeouido headquarters new building via online live streaming and made this statement. During the event, Chairman Yoon expressed his gratitude to KB Financial customers, shareholders, and employees, and held an encouragement ceremony to present the 'KB Star of the Year Award' to employees who contributed to the development of KB Financial.

In his New Year's address, he presented the group's mid- to long-term management strategy, ‘R.E.N.E.W.’, emphasizing that KB must become the number one financial platform company providing the best customer experience through digital innovation. ‘R.E.N.E.W.’ is KB Financial's management strategy consisting of five directions: Strengthening core competitiveness (R), Expanding global and non-financial business areas (E), Expanding the role of KB Star Banking (N), Securing differentiated ESG leadership (E), and Fostering top talent and realizing an open and creative organization (W).

In particular, Chairman Yoon said, “All employees should adopt a customer-centric mindset to provide customers with economic benefits, convenience, and enjoyment, and create a trusted KB through ‘High Quality’, ‘High Speed’, and ‘Low Cost’. KB exists to help customers lead happy economic lives, and as financial experts, let us faithfully adhere to the basics and principles to become the most trusted and beloved lifelong financial partner to our customers.”

He also emphasized that as an ESG leading company, KB Financial Group should actively promote ESG management consulting for small and medium-sized enterprises and mid-sized companies based on KB’s experience and know-how, support excellent companies in reducing carbon emissions, and expand ‘Net Zero’ facility investments to achieve carbon neutrality across all affiliates.

Finally, Chairman Yoon said, “To carry out the mission of finance that changes the world, let us continuously innovate with the spirit of Da-in-ho-byeon (大人虎變) and vigorously leap forward as the number one financial platform company providing the best customer experience.”

This content was produced with the assistance of AI translation services.