BBQ "Continuous Innovation... Making 2022 the First Year"

Yoon Hong-geun, Chairman of Genesis BBQ, is delivering a New Year's address at the 2022 New Year's ceremony held on the 1st at Genesis Chicken University located in Icheon, Gyeonggi Province.

[Asia Economy Reporter Moon Hyewon] Yoon Hong-geun, Chairman of Genesis BBQ, expressed his New Year's resolution, stating, "This year will be the inaugural year of the great BBQ achieving explosive growth through relentless innovation."

On the 1st, Chairman Yoon held the 2022 New Year's ceremony at Genesis Chicken University located in Icheon, Gyeonggi-do, saying, "New businesses such as blockchain, NFT, and metaverse, which did not exist just a few years ago, must create new business opportunities in a market that is growing exponentially within a year."

Chairman Yoon said that this year, based on the digital transformation built so far, the company will provide full support across the organization to develop various channels to communicate with consumers, such as a large-scale renewal of the company app (BBQ app), securing Dipp membership users, maximizing gifticon (E-coupon) transactions, and building a company mall site.

He also stated that to target the MZ generation and the global market, they will actively sponsor globally popular game leagues and establish marketing strategies to secure MZ generation customers. To this end, he emphasized that all BBQ members must transform into an organization that delivers exponential results.

BBQ plans to establish a 'Family Management Support Education TFT' at the headquarters level to focus support until March this year to increase the average daily sales of families.

Additionally, the headquarters will fully support gifticon promotions and app promotions that reduce the commission burden on families. Despite the industry's successive chicken price increases, they plan to maintain prices without raising them, continuing Chairman Yoon Hong-geun's management philosophy that "the family must survive for the headquarters to survive."

This content was produced with the assistance of AI translation services.