[CES2022] Samsung Electronics Leads Future Lifestyle Connecting 'Customer Experience'

Introducing a 'Show Window' Concept Media Wall Using LED Signage in an Exhibition Hall of Approximately 1088 Pyeong
Showcasing Strategic Products and the Vision of 'Journey for the Future' with the Latest Video Technology

At the Samsung Electronics exhibition hall inside the Las Vegas Convention Center in the United States, where the world's largest electronics and IT exhibition 'CES 2022' is being held, a Samsung Electronics model is showcasing a media wall with the 'Show Window' concept using two LED signage walls measuring 16m and 8m. Photo by Samsung Electronics

[Las Vegas (USA) = Asia Economy Reporter Kim Heung-soon] Samsung Electronics will showcase user-customized solutions based on innovative technologies such as artificial intelligence (AI), Internet of Things (IoT), and 5G at CES 2022, the world's largest electronics and IT exhibition held from January 5 to 7 (local time) in Las Vegas, USA. Furthermore, it will propose a future lifestyle that connects customer experiences.

According to industry sources on the 4th, Samsung Electronics has prepared the largest exhibition hall among participating companies at the Las Vegas Convention Center (LVC), covering an area of 3,596㎡ (approximately 1,088 pyeong), and introduced a media wall with a 'show window' concept using two LED signage walls measuring 16m and 8m. Here, the media wall is composed using the latest filming techniques and displays to introduce key products and services.

Additionally, Samsung Electronics is the only Korean company to deliver the keynote speech at the CES 2022 opening ceremony. Vice Chairman and CEO Han Jong-hee of Samsung Electronics will present customer-customized services through 'connection' encompassing home appliances and mobile devices, as well as Samsung's philosophy, under the theme 'Together for Tomorrow.'

'Team Samsung'... Providing Differentiated Customer Experiences through Device Connectivity

Visitors entering the Samsung booth after passing the large facade will first see the 'Team Samsung' zone. Team Samsung is an initiative introduced by Samsung Electronics based on differentiated AI and IoT technologies. It connects various devices from TVs and home appliances to mobile products through SmartThings, providing an organic experience like a single team tailored to the customer's lifestyle.

At this CES, Samsung will showcase ▲ the 2022 Smart TV with an 'IoT Hub' function that easily creates a smart home environment ▲ 'SmartThings Cooking,' which analyzes user preferences and ingredients in the refrigerator to recommend optimal recipes and connects to cooking appliances ▲ 'SmartThings Energy,' which analyzes electricity usage for up to two months and helps plan energy-saving strategies.

New TV products such as Micro LED, Neo (Neo) QLED, and Lifestyle TVs will also be unveiled. Taking this opportunity, Samsung presented a plan to fully launch the era of user-specific 'customized screens' centered on new products this year to realize the video display business vision of 'Screens Everywhere, Screens for All.'

Samsung Electronics will unveil two new models, 101-inch and 89-inch, following the 110-inch 'Micro LED' that integrates the world's best display technology, for the first time at this CES. The 2022 Micro LED offers not only the best picture quality but also ▲ easy installation without separate construction ▲ 'Art Mode' and 'Multi View' functions that enhance the value of the overwhelming large screen ▲ a more powerful sound system, improving consumer convenience and usability.

The 2022 NEO QLED strengthens all core TV elements such as picture quality, sound, and smart functions, providing a user experience optimized for 'in-home activities.' To realize more advanced picture quality, Samsung improved its proprietary picture quality engine, the 'Neo Quantum Processor,' and introduced numerous new technologies.

To enhance user experience, a newly revamped 'Smart Hub' is introduced, along with the world's first 'NFT platform' that allows users to purchase and comfortably enjoy NFT (non-fungible token) content.

In the monitor sector, Samsung will unveil ▲ the world's first 4K 240Hz gaming monitor 'Odyssey Neo G8' ▲ 'Smart Monitor M8,' which maximizes usability with a dedicated video camera and IoT hub ▲ 'High-Resolution Monitor S8,' optimized for creators and designers with a matte display that minimizes light reflection. Products that create 'my own screen' in spaces where installing a TV is difficult and new form-factor screens targeting the rapidly growing gaming market will also be introduced in the keynote speech.

Strengthening the 'Bespoke Home' Lineup... Accelerating Global Market Sales
Enhanced Galaxy Ecosystem, Strengthening User Experience with Customized Design

At CES 2022, Samsung Electronics will showcase a variety of lineups to actively expand its customized home appliances, 'Bespoke Home,' reflecting consumers' lifestyles and preferences in overseas markets. Especially focusing on the U.S. market, it will exhibit a more diverse refrigerator lineup along with ovens, microwaves, and dishwashers as part of the 'Bespoke Kitchen Package.'

It will also display the AI-based convenience features applied to 'Bespoke Washer and Dryer' and the wireless vacuum cleaner 'Bespoke Jet,' which combines a powerful 210W suction power with the 'Clean Station' charging dock integrated into one unit.

Samsung will introduce the Bespoke refrigerator equipped with 'Family Hub,' which has won the 'CES Innovation Award' for seven consecutive years since 2016. The new product features enhanced 'Food AI' functions and allows free viewing of 'Samsung TV Plus' in the kitchen through the refrigerator screen. It also improves usability by notifying users of replacement timings for consumables such as refrigerator water filters through integration with Amazon 'Alexa' and facilitating easy repurchase. A new tablet-type integrated home controller, 'Home Hub,' will also be introduced. This product monitors connected devices based on SmartThings and controls them according to user needs.

Samsung Electronics will also unveil the new Galaxy S21 Fan Edition (FE), a budget model of the Galaxy S21 series, at this CES. In addition, various Galaxy products such as ▲ 'Galaxy Z Flip 3 Bespoke Edition' ▲ 'Galaxy Book Pro and Book Pro 360' ▲ 'Galaxy Tab S7+' ▲ 'Galaxy Tab S7 FE' ▲ 'Galaxy Watch4 and Watch4 Classic' ▲ 'Galaxy Buds2' will be exhibited to showcase the connectivity and convenience created by the Galaxy ecosystem.

Proposing a User-Customized 'Future Home' with AI Avatars and Samsung Bots
Introducing Safe and Enjoyable Driving Experiences Using Cutting-Edge Technology

At this event, Samsung Electronics will introduce its proprietary AI technology-based 'AI Avatar' and new 'Samsung Bots,' proposing a 'user-customized future home' where personal experiences are seamlessly connected between the digital and real worlds. The home is shaped as a digital world like a metaverse, and the AI Avatar identifies the customer's location in the real world using UWB (Ultra-Wideband) positioning technology, interacting with the customer through the nearest smart device.

The AI Avatar is a life assistant concept that performs tasks needed by the user anytime and anywhere. It features on-device conversational recognition, UWB positioning, and IoT appliance control functions. Additionally, two life companion robots, the interaction robot 'Samsung Bot i' and the household assistant robot 'Samsung Bot Handy,' will be showcased.

At this CES, Samsung proposes scenarios for safe and enjoyable in-vehicle driving experiences by combining Samsung's IT and home appliance technologies with Harman's automotive technologies. For example, future vehicles will be able to provide essential information such as driving data, navigation, road conditions, and hazard alerts in real-time through augmented reality (AR) without distracting the driver.

Meanwhile, Samsung Electronics has also set up a C-Lab exhibition space in the Eureka Park startup pavilion to support the participation of 13 in-house and external startups it supports at CES 2022.

This content was produced with the assistance of AI translation services.