Welcome Savings Bank Wins Marketing Grand Prize in Financial Category at 'Smart App Awards Korea'

At the 2021 Smart App Awards Korea held at the Grand Hall of Yangjae aT Center in Seocho-gu, Seoul, officials are taking a commemorative photo. From left to right: Daeyoung Kim, Deputy General Manager of Welcome Savings Bank; Seongsu Park, Director of Welcome Savings Bank; Inho Yoo, Secretary General of the Korea Internet Professionals Association. Photo by Welcome Savings Bank

[Asia Economy Reporter Song Seung-seop] Welcome Savings Bank announced on the 30th that it received the Marketing Grand Prize in the financial sector at the '2021 Smart App Awards Korea' hosted by the Korea Internet Professionals Association (KIPFA).

KIPFA is a group of internet experts who form a panel of judges to select and award innovative and excellent mobile applications every year. This year's event was held with a minimal number of participants at the Grand Hall of Yangjae aT Center in Seocho-gu, Seoul, due to COVID-19.

The Marketing Grand Prize is awarded to the company that receives the highest evaluation among all financial companies. The reasons for the award include customer-oriented and systematic app marketing, as well as automated customer relationship management activities. Welcome Savings Bank had previously received the Special Marketing Grand Prize in the financial sector last year.

A representative from Welcome Savings Bank stated, “The differentiated services and marketing being well communicated to customers received high praise,” and emphasized, “We will strive to provide customer-centric services through effective marketing activities.”

This content was produced with the assistance of AI translation services.