CJ OnStyle Wins 'iAwards 2021' for TV Home Shopping and Comprehensive Shopping Mall Categories

CJ OnStyle TV Home Shopping screen.

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 29th that it won the Grand Prize in the TV home shopping and comprehensive shopping mall category at the 'i-Awards 2021'.

The 'i-Awards Korea,' hosted by the Korea Internet Professionals Association (KIPEA), is an excellent web and design awards ceremony celebrating its 18th year this year. The judging panel, composed of about 4,000 internet experts, comprehensively evaluates visual design, UI/UX, technology, content, service, and marketing. Approximately 700 companies participated this year.

This year, CJ OnStyle upgraded its TV home shopping screen to expand interactive shopping experiences for viewers. To compensate for the weaknesses of the TV platform, a modular layout was newly applied to the screen to make important information easily recognizable. The newly devised 'Live Talk' feature strengthened real-time communication between hosts and customers. It also provides curation content that recommends related mobile application (app) products on the TV screen. Through this, customers were evaluated to be able to proactively acquire product information and make rational purchasing decisions.

The clear design of the CJ OnStyle TV channel was also praised for enhancing understanding of products. Funshop, a subsidiary of CJ OnStyle, was recognized for improving customer satisfaction with customized fun content.

A CJ OnStyle official said, "CJ OnStyle has worked to improve the UI and design across all channels including TV, web, and mobile to increase customer satisfaction this year," adding, "We will continue to develop related customer services so that customers can have a convenient and positive shopping experience regardless of which CJ OnStyle channel they use."

This content was produced with the assistance of AI translation services.