K Car Wins Grand Prize for 3 Consecutive Years at the '2022 Korea First Brand Awards'

[Asia Economy Reporter Ki-min Lee] K Car announced on the 28th that it has won the Grand Prize in the Used Car Distribution category for three consecutive years at the '2022 Korea First Brand Awards' hosted by the Korea Consumer Forum.

Celebrating its 20th anniversary this year, the Korea First Brand Awards selects the most anticipated brands for the coming year through basic research on each brand, consumer surveys, expert evaluations, and deliberations.

K Car is expanding its transaction volume based on an integrated online-offline platform and a certified direct used car business model. It shows a high e-commerce sales rate based on the largest offline network in Korea, consisting of 44 nationwide locations (as of November).

K Car's e-commerce service 'Buy My Car Home Service,' first introduced in the industry in 2015, achieved a record high with a cumulative transaction share of 45.5% of total sales from January to November this year. The transaction share of Buy My Car Home Service expanded from 9.3% in 2016 to 35% in 2020, recording an average annual growth rate of 45% over three years.

To activate e-commerce transactions, K Car offers the industry's first 3-day responsibility refund system allowing 100% refund on used cars, an immediate payment system available 24 hours, 3D live view, same-day delivery, and other online purchasing environments.

Jung In-guk, CEO of K Car, stated, "To continuously lead K Car's e-commerce business, we will respond to users' needs faster and more deeply to maximize the online used car shopping experience and expand as Korea's only used car e-commerce platform."

This content was produced with the assistance of AI translation services.