"From Audio Sets to Camping Cars"... Convenience Stores Sell Ultra-Premium Lunar New Year Gift Sets

CU will offer a total of over 500 types of Lunar New Year gift sets until the 24th of next month.

[Asia Economy Reporter Lim Chun-han] The convenience store industry has officially launched sales by unveiling premium gift sets ahead of the upcoming Lunar New Year holiday.

On the 28th, CU announced it will offer about 500 types of Lunar New Year gift sets until the 24th of next month. The most expensive gift is the 800 Series hi-fi speaker from the British high-end audio brand Bowers & Wilkins, priced between 12 million KRW and 57 million KRW. This is the third most expensive product among the holiday gifts recently introduced by CU, following a yacht (960 million KRW) and a camper van (73.7 million KRW). The digital appliances that recorded the highest sales growth rate last Chuseok include the latest popular products such as Samsung Electronics' Bespoke refrigerator, AirDresser, and Jet vacuum cleaner.

This year, for the first time in the distribution industry, CU is launching the ‘CU Together’s Value’ campaign, which donates the +1 gift from holiday gift +1 promotion products to vulnerable groups around us. The +1 gift given to customers who purchase the 10+1 donation-exclusive gift set will be delivered to vulnerable groups in the customer's name, and CU will also donate the same quantity through a matching grant method.

On the 28th, a model at GS25 is introducing gold products related to the Year of the Tiger, Im In Nyeon.

GS25 has prepared premium products such as the Wilson Benesch Resolution audio set (133.4 million KRW), a camper van (73.7 million KRW), and a 6-bottle set of 100-point wines (10 million KRW). To celebrate the Year of the Black Tiger in 2022, they are also selling 16 gold products including three types of pure gold tiger coins with tiger designs, four types of golden tigers, and black tiger necklaces.

Seven Eleven has prepared a limited quantity of four premium Macallan whiskies?M Decanter (9 million KRW), No.6 (7.64 million KRW), Sherry Oak 25 years (2.7 million KRW), and Estate (350,000 KRW)?as the home drinking trend continues due to the prolonged COVID-19 pandemic. They also offer premium wines such as Continuum (550,000 KRW), Henschke (1.6 million KRW), Schrader Cabernet (1.2 million KRW), and Rocca Cabernet (1.2 million KRW). Additionally, they sell about 20 luxury brand wallets and bags from Gucci, Prada, Ferragamo, and others.

Emart24 is once again preparing gold bar gift sets in collaboration with the Korea Gold Exchange this year. From the 1st to the 21st of next month, they will sell a total of five types of gold gift sets, including 10-don (37.5g) and 1-don (3.75g) gold bars with tiger patterns. Customers wishing to purchase gold products can visit Emart24 stores to place orders and make payments, and the ordered products will be delivered free of charge to the desired location via Korea Post’s secure courier service starting from the 2nd, the day after sales begin.

Ministop will sell a total of 594 items including home appliances, electronics, meat, seafood, health foods, and hobby products. From the 3rd to the 20th of next month, they will hold a 20% payback event when paying with Naver Pay points. During the same period, a Kakao Pay membership promotion will offer a 10% discount on 58 items including Jeonggwanjang red ginseng, multivitamins, and Yeonggwang dried yellow corvina.

This content was produced with the assistance of AI translation services.