SSG.com, This Year's E-commerce Keywords Are 'Revenge Spending, Content, Infrastructure'

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 28th that after analyzing this year's sales data, 'revenge consumption, content, and infrastructure' emerged as the key keywords in the e-commerce industry.

While the major trend in online consumption was non-face-to-face, the popular products differed. Unlike last year, which focused on online grocery shopping, this year saw strong growth in revenge consumption with golf, hotel vacations, and luxury goods showing significant increases. At SSG.com, sales of golf equipment increased by 30% compared to the same period last year through November. Sales of domestic hotels and domestic airline tickets surged by 260% and 160% respectively compared to the previous year, and luxury goods sales also rose by 30%.

This year, the e-commerce industry put its life on 'video content' utilizing live broadcasts. Beyond featuring famous influencers or celebrities in live broadcasts, companies expanded the realm of content commerce by showcasing self-produced videos. Through an info-retail strategy centered on content that appropriately blends entertainment and information, SSG.com's official YouTube subscribers increased by 30% compared to the beginning of the year, and the official Instagram followers also grew by 20%.

To support the rapidly increasing demand for online shopping, competition to secure 'infrastructure' such as logistics hubs and developers accelerated. SSG.com expanded large PP centers handling over 3,000 deliveries per day, successfully securing up to 150,000 same-day online grocery delivery orders nationwide based on order volume. By next year, they plan to establish 30 large PP centers and more than 70 by 2025, potentially increasing delivery volume to a maximum of 360,000 orders. Additionally, they are conducting the largest-ever recruitment for developer positions since the company's founding and have introduced a stock option system.

An SSG.com official stated, “This year, we focused on strengthening product categories preferred by customers and enhancing platform competitiveness. Next year, we will do our utmost to provide a convenient shopping environment from the customer's perspective.”

This content was produced with the assistance of AI translation services.