E&C, "2022 Brand Reestablishment... Regaining Reputation"

[Asia Economy Reporter Lim Hye-seon] Young character casual company E&C announced on the 27th that it has selected design, distribution channels, quality, pricing system, and global supply chain as key management tasks for next year.

Since the COVID-19 pandemic, E&C has succeeded in establishing online distribution channels over the past two years. In addition, it has undertaken structural improvements by implementing a consumer-centered rapid response design system, enhancing premium-level quality, and dualizing production channels both overseas and domestically.

Based on its strengthened corporate capabilities and past successful experiences, E&C plans to complete its online and offline business models to regain its former reputation as a premium women's wear brand. It aims to expand its scope from the mature generation focused on elegance to include the MZ generation, presenting contemporary fashion designs that encompass all generations.

To make purchases comfortable for each generation, it will introduce the concept of pricing similar to that of a select shop. Additionally, it will carry out star marketing, which had been postponed until now.

CEO Woo Sang-bae said, "This will be a year focused on leading the market and greatly increasing market value," adding, "We plan to incorporate many elements beyond profit into brand management."

This content was produced with the assistance of AI translation services.