Seven Eleven Opens Wine Studio... "From House Wine to Premium"

On the 27th, Seven Eleven opened a wine specialty concept shop, 'Wine Studio,' at the KT Gangnam branch in Gangnam-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 27th that it has opened a wine specialty concept shop, ‘Wine Studio,’ at the KT Gangnam branch in Gangnam-gu, Seoul.

The KT Gangnam branch is a two-story store that opened in 2014 as a caf?-style convenience store model. This time, the existing multipurpose rest area on the second floor was remodeled into the Wine Studio. The Wine Studio features a space of about 30 pyeong with more than 300 varieties of wine and is divided into a total of eight sections. It includes basic sections such as wines by continent, wines by grape variety, and a white wine corner, as well as a Seven Eleven MD (Merchandiser) recommended wine zone of the month. Champagne is also operated as a separate section.

Seven Eleven plans to diversify commercial districts and gradually expand after monitoring the operational efficiency and sales trends of the Wine Studio. Stores with sufficient idle space will be selected to convert 30-50% of the total area into Wine Studios. Among approximately 200 caf?-style convenience store models nationwide, locations supported by commercial districts are being considered as the main targets. Expansion of the nationwide operation of wine-specialized display stands, currently numbering about 4,200, will also be carried out simultaneously.

A Seven Eleven official said, “As wine settles into everyday drinking culture, it is expected to continue strong growth next year as well,” adding, “The Wine Studio symbolizes that convenience stores are continuously evolving into consumer-centered platforms in line with changing trends.”

This content was produced with the assistance of AI translation services.