[Start人] Healthy Meals 'Mamma Recipe' for Busy Moms with No Time to Eat

Interview with Kim Bong-geun, CEO of IttheCompany
Nutrition Snack Service for Moms
Evaluated by a Panel of Experts

"I want to gift healthy food that can offer some comfort to moms exhausted from daily life and childcare."

Kim Bong-geun, CEO of Itder Company, gained his business idea through emotions and experiences felt while parenting as a father. He couldn’t properly eat meals because he had to keep an eye on his child at all times. He judged that there would be demand if snacks that pregnant women and moms could easily and conveniently eat anywhere were provided. Thus, Itder Company, established in November 2018, introduced ‘Mamma Recipe,’ a customized nutritional snack curation service for moms raising children.

CEO Kim said, "It is practically impossible for moms to maintain healthy eating habits from the moment they become pregnant until after giving birth," adding, "We considered both taste and nutrition to solve problems of irregular meals and nutritional imbalance." He actively utilized the brand marketing and PR know-how he accumulated while working at a company before starting his business.

Mamma Recipe supports moms with the slogan ‘Because happy moms mean happy kids.’ The gift boxes, tailored to purposes such as protein replenishment, swelling relief, and promoting sound sleep, are filled with specially sourced foods from local regions.

It The Company’s Maternity Gift Box Released for Christmas

CEO Kim moved Itder Company’s headquarters to Jeju Island last year to actively discover and connect with healthy food companies in the clean environment of Jeju. Additionally, an expert advisory committee composed of doctors, pharmacists, food specialists, and food critics rigorously evaluates the products.

CEO Kim stated, "We aim for eco-friendly domestic foods without preservatives or additives," and added, "In line with the trend of ‘value consumption,’ we have also added vegan-certified foods."

Itder Company accelerated its growth after improving the gift box design and entering KakaoTalk Gift Shop. Monthly sales surpassed 200 million KRW earlier this year, and in October, they exceeded 300 million KRW, with annual sales expected to exceed 2 billion KRW this year. Moms who received the gift boxes left positive reviews such as, ‘I usually receive gifts focused on the baby, so it felt good to receive a gift for the mother,’ and ‘The foods were not stimulating, so I enjoyed them without worry.’

After being selected for the TIPS support program last month, the company plans to enhance product and service competitiveness using data and artificial intelligence (AI) technology. CEO Kim is also aiming to enter the microwave-only meal kit business for moms raising children. He expressed that the government’s ‘Nutrition Plus Project,’ which supplies ingredients to vulnerable moms, needs to be improved to fit reality. He said, "When conducting a Nutrition Plus Project survey, it is said that most ingredients other than milk and eggs are discarded because they cannot be consumed," and added, "Supplying the easy-to-eat meal kits we developed to public health centers nationwide is our next mission."

This content was produced with the assistance of AI translation services.