Samsung Bespoke Cube™ Air. (Photo by Samsung Electronics)

Samsung Bespoke Cube™ Air. (Photo by Samsung Electronics)

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[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics has introduced the Samsung Bespoke Cube™ Air in response to the question, "What kind of new air does the new era desire?" It provides clean air with安心 sterilization that reduces concerns about bacteria and viruses, features newly applied 3D surround purification and wind-free purification, and can be styled to suit tastes and lifestyles with Bespoke customization.


The Bespoke Cube™ Air reduces worries about viruses and bacteria with its 'UV Plus安心 Sterilization,' which combines an electric sterilization system, antibacterial dust collection filter, and UV LED sterilization. The electric sterilization system functions by combining an electrostatic cover and a sterilization plus dust collection filter; the electrostatic cover imparts an electric polarity to bacteria, and the sterilization cover surrounding the dust collection filter generates an electric field that sterilizes 99% of bacteria captured on the dust collection filter.


In terms of air purification, it offers '3D Surround Purification' by drawing air from five directions (top, bottom, left, right, rear) through 5-way three-dimensional intake on the rear panel, and blowing purified air in one or three directions depending on fine dust concentration via 3-way smart discharge, activating air circulation in multiple directions for rapid purification effects.



The Bespoke Cube™ Air can be selected according to lifestyle and space with 'Bespoke customization.' On the stylish cube platform, users can choose colors that blend well with interiors (Deep Green, Gray, Beige, Terracotta) and sophisticated patterns (Herringbone, Stripe). Sizes are available in four options: 53㎡ (single unit), 70㎡ (single unit), 106㎡ (53㎡ + 53㎡ module), and 123㎡ (53㎡ + 70㎡ module). Filters can also be chosen according to needs between Sterilization Plus and Pet Care models.


This content was produced with the assistance of AI translation services.

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